When it comes to producing funny commercials, there are few trades that do it better than auto insurance. Over the past 20 years, the auto insurance industry has brought a cast of quirky characters, cute animals, and absurd scenarios into the homes of millions of Americans.
While it’s hard to imagine car insurance ads without their frivolous and humorous undertones, comedy wasn’t always king for the big insurance companies. Early ads, as in a lot of industries, relied on real-life scenarios, tragic events, and serious celebrity monologues. In 1999, however, everything changed when GEICO introduced one of the most iconic corporate mascots to date: the GEICO gecko, Martin.
We’ll look at how some of America’s most beloved characters came to life and helped keep millions insured over the past 20 years.