While we only have Costco and CONNECT’s data to rely on, which undeniably does not tell the whole story, customers tend to like CONNECT. Nearly 90 percent of its Costco customers renewed their policies, while 89 percent were satisfied with the service2. It’s certainly a positive that most American Family CONNECT customers appreciated the customer service behind the products and services.
Looking beyond self-reported data, American Family, the company behind CONNECT, has great third-party ratings with J.D. Power and the Better Business Bureau (BBB). According to the J.D. Power 2021 U.S. Insurance Shopping Study, American Family, commonly known as AmFam, is the highest-ranking midsize insurer, with a customer satisfaction rating of 899 out of 1,000 (the average is 858)3. American Family is not accredited with the BBB, but it has an A rating and provides customers with 68 years of experience4.