
Find Your Perfect Policy: 866-843-5386
Prices determined more by behavior than by demographics
Unlike many other car insurance providers, Root places a higher importance on the way you drive than on your demographics. The company strives for fair pricing to help good drivers save money. This means that your braking habits, turning speeds, driving routes, and miles driven will matter more than your education, occupation, or marital status in determining your rate. In fact, Root intends to remove credit scores from its pricing entirely by 2025.
Below, we’ve compiled information about Root’s pricing system, coverage options, and other essential factors to help you decide whether you could save money on your car insurance with Root compared with other car insurance companies.
Prices based on driving, not demographics: Root’s pricing system means the way you drive will be the primary consideration in your insurance rate, rather than factors such as income or occupation. That being said, if you’re a bad driver, look for other auto insurance companies that don’t use telematics.
Affordability: Because Root bases its prices on your driving habits, there are many ways to save money with simple changes in the way you drive. Your driving behaviors — like your turn speed, braking habits, and route consistency — factor into your rate, which means you have control over how much you’ll end up paying.
Mobile app: From choosing your coverage to filing claims, the Root app will allow you to handle everything related to your car insurance on the go.
GPS tracking: Once you download the Root app to your phone, you’ll need to allow it to access your GPS location indefinitely, which is a privacy concern for some people.
Customer selectivity: Root only insures good drivers, so if you have a history of risky driving or demonstrate unsafe habits behind the wheel, Root may not approve you for a policy.
Root has some of the lowest prices among auto insurance companies. As of December 2022, Root’s average annual cost of $829 places it as the second-cheapest auto insurance provider in the U.S.
Root calculates your rate based primarily on how you drive, and it will never calculate your rate using factors such as your education level or occupation. However, Root still considers certain demographic factors to assess risk, including your credit score, age, marital status, gender, ZIP code, vehicle type, and prior insurance. Of course, a large part of how Root insurance works is through telematics, which tracks the following:
You’ll need to complete a 30-day test-drive period to find your exact rate, as this insurance is usage-based. To get started, download the Root app and enable the GPS feature on your smartphone. After you drive around for a few weeks as you usually would, Root will give you a free quote.
Monitor your driving during your test drive through the app’s Driver Scorecard feature, which updates once a day.
Many people often have to ask their providers for auto insurance discounts. However, Root only covers good drivers, which means you’ll save money automatically if you drive safely. Root customers can save up to $900 per year on car insurance using the following discounts:
You can contact Root regarding general inquiries or claims by calling customer service at 866-980-9431 during business hours (Monday through Friday from 9 a.m. to 5 p.m. ET). If you need help with an existing claim, call 866-489-1985 during the same hours. Alternatively, you can email Root at help@joinroot.com with any questions or concerns.
As a fully digital company, Root’s app is the one-stop shop for everything you’ll need to access within your auto insurance policy. Once you download the app, you’ll give it permission to access your GPS automatically to track your drives, so you won’t need to open the app every time you drive. Root measures your phone’s orientation through its gyroscope, magnetometer, and acceleration to determine whether you’re the passenger or the driver.
As of December 2022, Root’s app rating in the Apple App Store is 4.7 out of 5 stars, based on over 60,000 reviews. It’s rated 3.5 out of 5 stars in the Google Play store, based on over 36,000 reviews and over 1 million downloads.
Through the app, you’ll be able to do the following:
You may not be able to see your recent trips if your phone is on low-power mode, if you have poor cell reception, or if your location permissions are disabled.
Alex Timm and Dan Manges started Root in 2015 with the goal of using a technology-forward pricing method to offer fair rates to safe drivers. The company is headquartered in Columbus, Ohio, but expanded rapidly from 10 states in 2017 to 22 states in 2018. As of 2022, Root covers 34 states, with Alabama and Florida being its most recent additions.
You can cancel your Root policy anytime on the mobile app or by calling customer service at 866-980-9431. All cancellations are effective for all coverages, individuals, and vehicles listed on the policy. Root will refund you on a prorated basis.
The parent company of Root Insurance is Root Inc., but the company is publicly traded on NASDAQ.
Yes, Root must track your driving to calculate your insurance rate. The app tracks your driving during your test drive for about three weeks and continuously (unless you disable location tracking) once you buy a policy with Root.
Yes, Root is a real insurance company headquartered in Columbus, Ohio. Root is a publicly traded company that provides auto, rental, and homeowners insurance coverage in 34 U.S. states.
What is telematics? Root Insurance. (2022).
https://www.joinroot.com/car-insurance/telematics/
Root. Better Business Bureau. (2022).
https://www.bbb.org/us/oh/columbus/profile/insurance-companies/root-0302-70095046/customer-reviews
Results by Complaint Index. National Association of Insurance Commissioners. (2022).
https://content.naic.org/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&COCODE=25658&:refresh