Published: July 16, 2019Last updated: May 24, 2022

About The General

The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (PGC) which is wholly owned by AMFAM, Inc., a subsidiary of American Family Mutual Insurance Company. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance in many states throughout the country for over 50 years.

Customer Service

The General®’s customer service was recently rated “top tier” by MetricNet, an independent service benchmarking organization. Our customers give us an overall satisfaction rating of 97%. The General® is available in whatever manner best suits our customer, including, 1-800-GENERAL, on a mobile device or speaking to one of our Customer Service Representatives.

Claims Service

The General®’s claims representatives are available for you to report a claim 24 hours a day, seven days a week. We strive to provide quality claims service that is fast, fair, accurate and customer focused.

Financial Stability

The General® and its affiliated insurance companies are wholly owned by AMFAM, Inc., a subsidiary of American Family Mutual Insurance Company. The General®’s affiliated insurance companies have received an “A-” (Excellent) rating from A.M. Best, which means the companies are secure financially and in excellent condition to help when you need them most — when you have to report a claim.

Other Features and Benefits

Key features for The General® insurance programs are:

  • Low down payments
  • Flexible monthly payment plans with the ability to choose your payment due date
  • Can insure most cars and drivers – even those without current insurance or who have accidents, violations or less than perfect credit
  • Instant proof of insurance
  • Ability to reinstate coverage for up to 60 days; in most states

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