We asked shoppers to identify the specific features they desire most in their new cars. We divided features into four categories: engine and efficiency, technology, interiors, and safety.
Most Sought-After Engine and Efficiency Features
- Electric or hybrid engine
- Automatic transmission
- All-wheel or four-wheel drive
- Gas-powered engine
- Adaptive cruise control
Whether motivated by rising gas prices or the rise in global temperatures, many of today’s car shoppers are looking for electric or hybrid-powered motors in their next vehicle. Nearly half of respondents (47 percent) named electric or hybrid power as one of their three most-desired engine features.
However, many other shoppers said gas-powered engines were essential in their next car, proving not everyone is on board with electric cars. More traditional amenities like automatic transmission, AWD/4WD, and cruise control proved popular for current car shoppers.
Most Desired Car Tech Features
- Built-in navigation
- Bluetooth connectivity
- Remote start
- USB outlets
- Wireless device charging
With astounding technology already in their pockets, drivers want to be able to integrate their phones with their cars. Bluetooth connectivity and USB chargers were popular for linking devices and keeping them fully charged while driving.
Navigation systems were the most-desired tech feature, but skepticism about self-driving cars kept autonomous steering near the bottom of the list. It appears that motorists still want to keep their own hands on the wheel and remain in control of everything happening in their cars. Learn more about auto insurance for self-driving cars.
Essential Automotive Safety Features
Engineering and technological advancements have made modern autos progressively safer. Car buyers are seeking cutting-edge features to protect their families on the road such as:
- Backup camera
- Blind-spot monitoring
- Automatic headlights
- Parking sensors
- Automatic braking systems (ABS)
Backup cameras are the most sought-after safety feature, proving so effective that they’ve been mandatory on new autos since the 2019 model year.
Other popular safety options (like blind-spot monitoring, automatic headlights, and ABS) can protect precious cargo and earn drivers additional insurance discounts. However, the electronics they require are primarily to blame for the production delays we’ll discuss below.