
In Jacksonville, GEICO has the lowest average rate for full coverage, and Travelers has the lowest average rate for minimum coverage.
Compare quotes from top providers
GEICO offers the cheapest full coverage auto insurance in Jacksonville, with an average annual premium of $2,037, or $170 per month. That’s approximately 33 percent cheaper than the city average of $3,035, or $253 per month. State Farm, Travelers and Nationwide also offer rates below the city average.
Company | Annual full coverage | Monthly full coverage |
---|---|---|
GEICO | $2,037 | $170 |
State Farm | $2,304 | $192 |
Travelers | $2,474 | $206 |
Nationwide | $2,523 | $210 |
Mercury | $3,224 | $269 |
Allstate | $3,743 | $312 |
Progressive | $3,912 | $326 |
Jacksonville average | $3,035 | $253 |
Florida average | $3,268 | $272 |
National average | $2,399 | $200 |
Travelers offers the cheapest minimum coverage in Jacksonville, with an average annual rate of $660 per year, or $55 per month — almost 35 percent less than the city average of $1,010 annually, or $84 monthly. GEICO is a close second, with an average annual rate of $692 ($58 per month).
Company | Annual full coverage | Monthly full coverage |
---|---|---|
Travelers | $660 | $55 |
GEICO | $692 | $58 |
State Farm | $744 | $62 |
Mercury | $752 | $63 |
Allstate | $1,057 | $88 |
Progressive | $1,266 | $106 |
Jacksonville average | $1,010 | $84 |
Florida average | $1,589 | $132 |
National average | $635 | $53 |
State Farm, GEICO and Travelers offer the cheapest auto insurance in Jacksonville across the board. State Farm and GEICO also score well in J.D. Power’s customer satisfaction studies, making these insurers strong all-around picks for cheap auto insurance in Florida. Although Travelers has below-average J.D. Power scores, it received a higher grade than State Farm and GEICO on the CRASH Network Insurer Report Card, which measures how well auto insurers are rated by collision repair professionals. Here’s a breakdown of how these providers compare:
Category | State Farm average | Difference from Jacksonville average |
---|---|---|
Full coverage | $2,304 | -24% |
Minimum coverage | $744 | -26% |
Take a look at our detailed comparison of GEICO vs. State Farm.
Category | GEICO average | Difference from Jacksonville average |
---|---|---|
Full coverage | $2,037 | -33% |
Minimum coverage | $692 | -31% |
Category | Travelers average | Difference from Jacksonville average |
---|---|---|
Full coverage | $2,474 | -18% |
Minimum coverage | $660 | -35% |
Report | What it measures | GEICO score | State Farm score | Travelers score |
J.D. Power Auto Insurance Study – Florida1 | Customer satisfaction regionally, based on responses from over 40,000 customers | 660 out of 1,000 (25 points above average) | 639 out of 1,000 (4 points above average) | 620 out of 1,000 (15 points below average) |
CRASH Network Insurer Report Card2 | Claims handling and payment practices, based on an annual survey of collision repair shops | C- | C- | C |
J.D. Power Claims Satisfaction Study3 | Satisfaction with the claims process, based on responses from nearly 10,000 customers who recently filed a claim | 692 out of 1,000 (5 points below average) | 710 out of 1,000 (13 points above average) | 684 out of 1,000 (13 points below average) |
NAIC Complaint Index | Consumer complaints relative to market share; the lower the score, the better (1 is considered average) | 1.58 | 0.86 | 0.67 |
USAA earned top marks in J.D. Power’s customer satisfaction study, though it technically does not qualify to rank, likely due to its eligibility requirements. The company scored 100 points above average, making it the highest-ranked auto insurer in Florida for customer satisfaction. While data on average USAA rates in Jacksonville isn’t available, it tends to have lower-than-average premiums. For military members, veterans, and their families, it’s worth getting a quote.
Allstate is one of the best-known and established insurance companies. Although Allstate tends to have higher rates than State Farm, GEICO and Travelers, it scored 25 points above average in J.D. Power’s customer satisfaction study in Florida, tying GEICO for first. With a wide range of discounts and rewards for safe driving, like the Deductible Rewards program, Allstate is a solid choice for Jacksonville drivers to consider.
Jacksonville is Florida’s largest and most populous city. Nearly 4.4 percent of Floridians live in Jacksonville, which accounts for the high number of accidents. In 2023, Jacksonville reported 33,960 car crashes, which resulted in 154 deaths and 493 severe injuries. On average, Jacksonville experiences over 25,400 car accidents per year, with crashes steadily increasing every year.
Common causes of traffic accidents in Jacksonville include lane departures, intoxicated driving, speeding, distracted driving, failure to yield the right of way, tailgating, and running a red light. Over 62 percent of accidents in Jacksonville happen at intersections. Some of the most dangerous roads and intersections in Jacksonville are Main Street and State Street, University Boulevard, and Cassat Avenue and Lane Avenue.4
Florida is a no-fault state, which means that after a car accident, each driver’s own insurance company pays for their respective damages, regardless of who is at fault. In Jacksonville, all drivers are required to carry personal injury protection (PIP) and property damage liability (PDL) with the following minimum limits:
PIP covers your medical expenses, lost wages and other injury-related costs, while PDL pays for damage you cause to another person’s vehicle or property.5
Hurricane damage is covered only if you have comprehensive coverage. While no state mandates comprehensive coverage, it is highly recommended in a city like Jacksonville, which is located in a high-risk hurricane zone.
Your driving record, age, vehicle type, coverage needs, credit score, location and annual mileage all play a part in determining your auto insurance rate. Because each insurance company weighs these factors differently and offers its own array of discounts, it’s savvy to shop around and compare quotes to find the right coverage for your unique driver profile.
In Jacksonville, insurance companies are allowed to consider your credit score to calculate your premium. The higher your credit score, the lower your rate will be. Insurers tend to see drivers with strong credit as more responsible and less likely to file claims, while those with lower scores are viewed as a higher risk.
Your ZIP code within Jacksonville has a direct impact on your premium. Insurance companies use ZIP codes to assess local risk factors, like accident frequency, theft rates, vandalism, traffic density and availability of secure parking. Higher-risk areas tend to see higher premiums, while neighborhoods with fewer incidents and more secure parking options tend to have lower rates. For example, ZIP code 32225 sits on the higher end of the rate spectrum, while 32099 is on the lower end.
Florida is one of the most expensive states for car insurance. The average cost of full coverage auto insurance in Florida is 36 percent higher than the national average. Factors that contribute to Florida’s high rates include the state’s frequent hurricanes, higher-than-average accident rate, and Florida’s car insurance laws, like the state’s no-fault insurance system.
We analyzed average premiums for full and minimum coverage in Jacksonville, Florida, for good drivers with good credit. Full coverage averages use the following limits:
We assess customer satisfaction and claims practices through third-party sources such as J.D. Power, CRASH Network, and the National Association of Insurance Commissioners (NAIC).
2025 U.S. Auto Insurance Study. J.D. Power. (2025, June 10).
https://www.jdpower.com/business/press-releases/2025-us-auto-insurance-study
2025 Insurer Report Card. CRASH Network. (2025).
https://www.crashnetwork.com/irc/
2024 U.S. Auto Claims Satisfaction Study. J.D. Power. (2024, October 29).
https://www.jdpower.com/business/press-releases/2024-us-auto-claims-satisfaction-study
Jacksonville Road Safety Overview. Safe Roads USA. (2025).
https://www.makeroadssafe.org/jacksonville-road-safety-overview/
Florida Vehicle Insurance Requirements. Florida Department of Highway Safety and Motor Vehicles. (2025).
https://www.flhsmv.gov/insurance/