
Georgia Farm Bureau offers the cheapest average rates in Atlanta: $1,660 for full coverage and $707 for minimum coverage.
Average Cost in Atlanta
Company | Full Coverage Annual Avg. | Minimum Coverage Annual Avg. | Southeast Customer Satisfaction (J.D. Power) |
---|---|---|---|
Georgia Farm Bureau | $1,660 | $707 | Not rated |
Auto-Owners | $2,416 | $827 | Below average |
USAA | $2,275 | $868 | Above average |
Mercury | $2,826 | $1,054 | Not rated |
Nationwide | Data unavailable | Data unavailable | Above average |
Atlanta | $2,937 | $1,268 | – |
Georgia Farm Bureau offers the cheapest average rates for both full coverage and minimum coverage car insurance in Atlanta. As a small regional provider, Georgia Farm Bureau isn’t rated in popular national customer satisfaction studies. However, its network of local agents deliver a personalized approach to customer service, at rates far below the average for Atlanta. Buying Georgia Farm Bureau car insurance requires a $35 membership, open to all Georgia residents.
With a B++ (good) rating from AM Best1 and an A+ from BBB2, Georgia Farm Bureau is best for those who want a locally-based provider that provides solid customer service at affordable rates. It’s also ideal for those who want to bundle policies, as Georgia Farm Bureau offers multi-policy discounts.
Georgia Farm Bureau | Monthly | Annual | Savings vs. Atlanta average |
---|---|---|---|
Full coverage | $138 | $1,660 | -43% |
Minimum Coverage | $59 | $707 | -44% |
In addition to offering some of the cheapest rates on car insurance, Auto-Owners has a low incidence of complaints for a company of its size, according to the NAIC Complaint Index, and a good rating for claims handling from CRASH Network. Auto-Owners offers a wide range of policy options and a full complement of discounts, including a safe-driving program that monitors teen drivers using telematics.
Auto-Owners’ network of local agents is ready to help, which is great for anyone who prefers human service. On the other hand, you’ll need to contact an agent to get a quote and complete your policy purchase — a potential inconvenience to anyone who prefers shopping for insurance online.
Auto-Owners | Monthly | Annual | Savings vs. Atlanta average |
---|---|---|---|
Full coverage | $201 | $2,416 | -18% |
Minimum Coverage | $69 | $827 | -35% |
USAA offers cheap rates for both full coverage and minimum liability car insurance. It also consistently ranks at or near the top of both the J.D. Powers Customer Satisfaction Survey and the J.D. Powers Claims Satisfaction Survey, even though eligibility requirements mean it isn’t included in the official rankings. USAA offers a wide range of insurance options, from homeowners and renters insurance to health, life, small business, and pet coverage.
If you’re eligible to join USAA, the savings and service are worth a look. Active-duty members of the military, veterans, and their families are eligible to join, and can take advantage of additional benefits that include highly-rated banking and investment services.
USAA | Monthly | Annual | Savings vs. Atlanta average |
---|---|---|---|
Full coverage | $190 | $2,275 | -23% |
Minimum Coverage | $72 | $868 | -32% |
Mercury offers low-cost coverage for rideshare drivers, who can get rideshare insurance for as little as 90 cents per day (or $27 per month). While its full coverage rates are close to the citywide average, it may be worth it since you’ll pay less to add rideshare insurance to your policy. Mercury also has other coverages that Uber and Lyft drivers can add for extra protection, including gap insurance, rental car reimbursement, and custom equipment coverage.
We recommend Mercury for drivers in Atlanta who want rideshare insurance at affordable rates. Those with a clean record may also want to consider Mercury, since they offer the best rates for safe drivers — and provide better claims service for minor incidents, according to Mercury policyholders.
Mercury | Monthly | Annual | Savings vs. Atlanta average |
Full coverage | $235 | $2,826 | -4% |
Minimum Coverage | $88 | $1,054 | -17% |
Nationwide took a top spot in the Southeast region on J.D. Power’s Auto Insurance Study, which measures customer satisfaction regionally. It ranked only below Erie and Tennessee Farm Bureau, neither of which is available in Atlanta. (USAA received a higher score, but is ineligible to rank due to availability restrictions). Data on Atlanta average pricing aren’t available, so get a quote to see how much you’ll pay.
Nationwide is a good choice for drivers who prioritize customer service. And its pay-per-mile program, SmartMiles, is a great option for Atlanta customers who drive infrequently — for example remote workers, retirees, and households with a car driven less often.
Company | J.D. Power Auto Insurance Study – Southeast3 | CRASH Network Report Card4 | J.D. Power Claims Satisfaction5 | NAIC Complaint Index6 |
---|---|---|---|---|
Auto-Owners | 641 | B | 692 | 0.94 |
USAA | 749* | D+ | 726 | 1.31 |
Georgia Farm Bureau | Not rated | Not rated | Not rated | 0.49 |
Mercury | Not rated | C+ | 663 | 0.95 |
Nationwide | 691 | C | 728 | 0.69 |
Average | 667 out of 1,000 | C+ | 697 (out of 1,000) | 1 |
What the study measures | Customer satisfaction regionally, based on responses from over 40,000 customers | Claims handling and payment practices, based on an annual survey of collision repair shops | Satisfaction with the claims process, based on responses from nearly 10,000 customers who recently filed a claim | Consumer complaints relative to market share. The lower the score, the better |
*USAA technically doesn’t qualify to rank on J.D. Power studies due to its eligibility restrictions.
Georgia Farm Bureau has the cheapest rates for full coverage car insurance in Atlanta, 43 percent lower than the Atlanta average. Runners-up USAA and Auto-Owners also offer full coverage rates below the city average rate.
Company | Annual Atlanta Average | Monthly Atlanta Average |
---|---|---|
Georgia Farm Bureau | $1,660 | $138 |
USAA | $2,275 | $190 |
Auto-Owners | $2,416 | $201 |
Mercury | $2,826 | $235 |
Progressive | $2,992 | $249 |
Allstate | $3,152 | $263 |
State Farm | $3,502 | $292 |
GEICO | $3,685 | $307 |
Atlanta average | $2,937 | $245 |
Georgia average | $2,684 | $224 |
U.S. average | $2,399 | $200 |
What’s the difference between full coverage and liability insurance? Liability insurance covers the cost of damages and injuries to other parties, up to stated limits, when you get into an accident. Full coverage insurance also covers the repair or replacement of your vehicle if it’s stolen or damaged in an accident or other event, like a natural disaster, as well as uninsured/underinsured motorist coverage and personal injury protection.
On average, Georgia Farm Bureau also has the cheapest rates for minimum liability coverage in Atlanta. At $707, it’s 44 percent cheaper than the Atlanta average. Auto-Owners and USAA also weigh in with low average rates on car insurance in Atlanta.
Company | Annual Atlanta Average | Monthly Atlanta Average |
---|---|---|
Georgia Farm Bureau | $707 | $59 |
Auto-Owners | $827 | $69 |
USAA | $868 | $72 |
Mercury | $1,054 | $88 |
GEICO | $1,104 | $92 |
Progressive | $1,161 | $97 |
State Farm | $1,407 | $117 |
Allstate | $1,452 | $121 |
Atlanta average | $1,268 | $106 |
Georgia average | $1,064 | $89 |
U.S. average | $635 | $53 |
In 2023, 34,181 crashes occurred in the city of Atlanta, including 72 fatal crashes and 13,875 injuries. There may be hope: Atlanta’s Vision Zero Action Plan, which aims to eliminate traffic fatalities by 2040, reports that fatalities decreased 24 percent between 2023 and 2024, dropping from 79 to 59.8
Congested roadways, traffic delays, and a high rate of vehicle ownership make Atlanta a challenging place to drive.9 You can protect yourself with higher liability limits, uninsured/ underinsured motorist coverage, and full coverage insurance that covers your car when it’s damaged or totaled in an accident.
Georgia drivers are required to carry minimum liability coverage with the following limits:
Although drivers are not required to carry uninsured/underinsured motorist and PIP coverage in Georgia, insurers are required to offer it. These coverages must be rejected in writing.
The average monthly cost for full coverage car insurance in Atlanta is $245, or $106 for a policy with minimum coverage. That puts $200 right between the average costs for these two types of coverage. Remember, though, that other variables can affect the price – and value – of car insurance, including liability limits, deductibles, factors like the driver’s age and driving record, extra coverages like car rental reimbursement, and even your credit score.
One way to help ensure you get the cheapest rates is to get multiple quotes. Insurance rates can vary based on individual factors and your eligibility for good driver discounts, low mileage discounts and special rates for bundling home and auto policies. Multiple quotes can help you compare apples to apples, and find the best deal for you.
On average, Georgia Farm Bureau offers the cheapest full coverage auto insurance in Atlanta at an average cost of $1,660 per year. Auto-Owners, USAA, and Mercury also offered lower-than-average rates for full coverage insurance.
At AutoInsurance.com, we evaluate auto insurance providers based on four main criteria:
Find out more about our ratings and methodology.
Georgia Farm Bureau Mutual Insurance Company. AM Best. (2025).
https://ratings.ambest.com/CompanyProfile.aspx?ambnum=412&AltNum=367412
Georgia Farm Bureau Mutual Insurance Company. Better Business Bureau. (2025).
https://www.bbb.org/us/ga/macon/profile/insurance-companies/georgia-farm-bureau-mutual-insurance-company-0743-5000698
It’s Now a Buyer’s Market for Auto Insurance, J.D. Power Finds. J.D. Power. (2025, June 10).
https://www.jdpower.com/business/press-releases/2025-us-auto-insurance-study
Top Rated U.S. Car Insurance Companies for 2025. Crash Network. (2025).
https://www.crashnetwork.com/irc/
Auto Insurance Repair Cycle Times Improve but Price Increases Take a Toll, J.D. Power Finds. J.D. Power. (2024, Oct 29).
https://www.jdpower.com/business/press-releases/2024-us-auto-claims-satisfaction-study
Georgia Crash Data. Georgia Department of Transportation. (2025).
https://gdot.aashtowaresafety.net/crash-data#/
Vision Zero. City of Atlanta. (2025).
https://atldot.atlantaga.gov/programs/vision-zero
Analysis: Atlanta is the worst U.S. city for driving in 2024. Urbanize. (2024, Nov 14).
https://atlanta.urbanize.city/post/analysis-atl-worst-american-city-for-driving-2024-ouch