
Connect Car Insurance Review 2026
Connect partners with Costco to provide affordable rates for basic coverage, along with robust digital tools.
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Connect’s tagline — “Affordable insurance options — handled with care” — promises customers low rates and great service. The provider caters to drivers who want to pay less on their premiums, though customers can expect a more basic digital experience.
As a writer for AutoInsurance.com, I like to tell drivers that Connect is a solid option if you’re on a budget. At the end of 2025, Connect began operating under the American Family name, though its team and underwriting companies remain unchanged, offering the same pricing, coverage, and benefits as it did before.1 As part of American Family, Connect has the financial stability to fulfill claims payouts. Plus, the insurer partners with Costco to offer members lower-than-average rates.
Overall, we’ve found that Connect offers solid coverage at affordable rates, along with a good number of discounts. It’s also widely available, covering drivers in 40 states.
Below, I’ll walk you through the research and my own personal experience shopping with Connect to help you decide whether it’s the right provider.
We’ve reviewed dozens of auto insurance providers in addition to Connect, including the best auto insurance for seniors, best cheap auto insurance, and the best home and auto bundles.
Quick Look: Connect Pros & Cons
Pros
Lower-than-average rates
Offers a plethora of driver discounts
Extra discounts for Costco members
Owned by American Family, which has strong financial strength ratings
Cons
Not available in 10 states
No longer selling new policies in California
Who Is Connect Auto Insurance Best For?
Connect Is Best for Those Who:
- Are looking for cheap car insurance rates for full coverage
- Only want standard coverages on their policies
- Recently purchased a new vehicle and need GAP coverage
- Own a home or condo and prefer to bundle insurance policies
- Have a Costco membership and want to save extra on auto insurance
Connect Is Not Best for Those Who:
- Are looking for low minimum coverage premiums
- Want special discounts for hybrid or electric vehicles
- Drive for Uber or Lyft, since Connect doesn’t provide rideshare coverage
- Have a DUI or are considered high-risk drivers, as Connect may not offer coverage
How Much Does Connect Car Insurance Cost?
Connect costs an average of $1,660 annually for full coverage and $1,020 annually for minimum coverage. Connect caters to the ultra preferred risk market, meaning its ideal customer purchases full coverage. That’s why its full coverage rates are cheaper than average, while minimum coverage is more expensive.
If you have a Costco membership, you may get lower rates by opting for a policy from Connect instead of American Family. On its website, Costco previously mentioned that customers saved an average of $595.86 during the first year they switched their car insurance to Connect. I’ll discuss this discount in more detail later, but the bottom line is that your Connect premium will most likely be affordable.
Below, you can compare Connect to other providers:
| Company | Average annual premium for full coverage | Average annual premium for minimum coverage |
|---|---|---|
| National average | $2,356 | $722 |
| AAA | $3,009 | $1,080 |
| Allstate | $2,915 | $823 |
| Connect | $1,660 | $1,020 |
| Erie | $1,833 | $565 |
| Farmers | $3,023 | $1,090 |
| GEICO | $1,867 | $558 |
| Nationwide | $1,987 | $722 |
| Progressive | $2,060 | $702 |
| State Farm | $2,030 | $650 |
How You Can Save On Your Policy with Connect
Connect offers a plethora of auto insurance discounts to customers. To see exactly how much you’ll save you’ll need to get a quote.
Drivers receive discounts for the following:
- Being a good driver (only available to existing customers in California)
- Having a clean driving record for the past four years
- Being a longtime Connect customer
- Taking a defensive driving course
- Installing safety features in your vehicle, including:
- Anti-theft devices
- Automatic seatbelts
- Airbags
- Anti-lock brakes
- Parking your vehicle overnight in a garage
- Being a full-time student with good grades
- Going to school 100 miles from the location of the insured vehicle
- Bundling your policy with home, renters, or umbrella insurance2
My Experience Getting a Quote with Connect
Connect is under the American Family name, although you can get car insurance underwritten by Connect. While the Connect website is no longer active, you can get a policy through speciality partnerships, including its partnership with Costco.
Unfortunately, Connect is no longer selling new policies to potential customers in my state (California), so I can’t personally speak to the entire quote process. This is a recent development, as Connect previously offered coverage to California drivers — now, they only serve drivers in that state who already have policies with them.
Based on my experience as far as I could get in the quote process, I can say that Connect allows potential customers to select certain discounts upfront, including ones for being a good student, taking a defensive driving course, and having a college degree. It also looks like you can purchase your policy directly from their website. If you’re a Costco member, I’d recommend getting your quote through the Costco website to ensure you receive their exclusive member discounts.


What Types of Auto Insurance Coverage Does Connect Offer?
Connect provides your typical car insurance coverages, including liability, collision, comprehensive, uninsured/underinsured motorist, PIP, and medical payments.
When deciding on your coverages, I always recommend getting more than the state minimum requirements. If you get into an accident, higher coverage limits ensure that you won’t have to pay out-of-pocket for damages. You can consider your situation and choose coverage accordingly: for example, if you have a long commute for work and drive often, it makes sense to up your coverage limits for collision, bodily injury, and property damage. Or, if you live in an area prone to vandalism or natural disasters, it’s better to choose a policy with comprehensive coverage and lower deductibles.
In addition to the standard coverages, Connect offers roadside assistance, rental reimbursement, and GAP coverage. Both roadside assistance and rental reimbursements are useful to have and usually don’t add a significant amount to your monthly premium. Meanwhile, it’s best to opt for GAP coverage if you’ve recently purchased a new car. Note that some coverages, like GAP, may only be available in certain states.
| Coverage type | What it covers |
|---|---|
| Roadside assistance | Towing, flat tires, vehicle lockout support, emergency gas delivery, and battery jump-starts |
| Rental reimbursement | Pays for a rental car if you get into a covered incident that puts your car in the shop |
| Gap insurance | The difference between the amount you owe and the actual cash value (ACV) of your car if you owe more than what your totaled vehicle is worth |
Connect: Customer Satisfaction Data
We checked third-party ratings for Connect, as well as parent company American Family. As Connect’s parent company, American Family’s ratings can give you an idea of what to expect as a potential Connect customer.
American Family is financially stable, so you can expect Connect to follow through on claims payouts. And American Family receives above average customer satisfaction ratings from J.D. Power, including for claims satisfaction.
Connect’s NAIC complaint index score for private passenger auto is 1.84, meaning that it received more complaints than a company of a similar size.
Overall, customers can rely on Connect since it’s backed by a major provider, meaning you can count on its dependability at more affordable rates.
| Category | American Family (Connect’s parent company) rating |
|---|---|
| AM Best Financial Strength Rating3 | A (Excellent) |
| J.D. Power Claims Satisfaction4 | 702 out of 1,000 points (AmFam) — Above average |
| J.D. Power Shopping Satisfaction5 | 685 out of 1,000 points (AmFam) — Above average |
| National Association of Insurance Commissioners (NAIC)6 | 1.84 complaint index score (filtered for private passenger auto) |
| CRASH Network Report Card Survey7 | C+ – 63nd out of 91 insurers (AmFam) (highest of 10 biggest companies) |
Filing a Claim with Connect
If you need to file a claim, you can do it online on the American Family website, or call its claims number.
Before filing your claim, make sure you have the following information ready:
- Your policy number
- Vehicle information
- Details about the incident
- Any related police reports
- Contact and insurance information of the other party
The company mentions on its site that its claims adjusters will reach out within one business day after you file your claim. You can view the status of their claims online, or you can call your adjuster for updates. The insurer also doesn’t provide a general estimate of how long it takes to process claims, saying that it depends on the complexity of the case.
Connect’s Website and Mobile App
Although Connect didn’t previously have an app, customers can now use the American Family Insurance app to manage their policies. On the app, users can access their ID cards, submit payments, report a claim, and manage their policies.
The iOS app has a 4.7-star rating, while the Android app has a 3.1-star rating (out of five stars). Reviewers mention they can easily handle all policy-related tasks on the AmFam app. However, Android users report challenges logging in and changing their account password — meaning that those with iPhones will have a smoother experience.
Conclusion
While Connect offers policies under the American Family name, customers can still expect affordable premiums, basic coverage, and wide availability. Premiums underwritten by Connect differ from those underwritten by American Family, even if your policy is under the American Family name.
Since you can no longer visit the Connect website to get a quote, it’s best to look for policies underwritten by the company through partners like Costco. If you’re looking for inexpensive rates and solid coverage options, Connect is the way to go. Plus, it has a multitude of discounts that are especially great for safe drivers and students.
Frequently Asked Questions
No. Connect is owned by American Family Insurance. Formerly known as Ameriprise, Connect was acquired by American Family in 2019.
Yes. You can anticipate reliability when it comes to customer satisfaction and financial strength since American Family, Connect’s parent company, ranks highly in those areas.
Connect has been in business since 1986 and is headquartered in De Pere, Wisconsin. The company initially started as Wisconsin Employers Casualty Company of Green Bay. After acquisitions by several companies, it was purchased by American Family and renamed Connect.
To cancel your Connect insurance policy, call (888) 239-9953 to reach an agent. To arrange a cancellation, have your policy number on hand, along with your desired policy end date.
Connect no longer offers new auto insurance policies in California, though it still covers current policyholders.
Methodology – How We Review Insurance Companies
At AutoInsurance.com, we evaluate car insurance companies using four main criteria:
- Price (40%): We look at average premiums for both full and minimum coverage, focusing on drivers with clean records and good credit, while also analyzing rates for higher-risk profiles, such as drivers with accidents, DUIs, or poor credit. We factor in available discounts to give a more complete picture of affordability. Our full coverage averages are based on these limits:
- Bodily injury liability: $100,000 per person/$300,000 per accident
- Property damage liability: $50,000 per accident
- Uninsured and underinsured motorist bodily injury: $100,000 per person/$300,000 per accident
- Comprehensive and collision: $500 deductible
- Claims Handling (25%): A strong claims process should be fast, fair, and easy to navigate. We evaluate how efficiently insurers handle claims, how clearly they communicate, and how quickly they resolve and pay out claims. Our analysis draws from trusted sources like CRASH Network’s Insurer Report Card, J.D. Power’s Claims Satisfaction Study, and financial strength ratings from AM Best When available, we also incorporate real customer experiences.
- Customer Experience (25%): We assess how simple it is to interact with an insurer at every stage—from getting a quote to managing a policy. This includes reviewing digital tools like websites and mobile apps, as well as agent support. We rely on data from J.D. Power, the NAIC complaint index, and app store reviews to measure overall satisfaction.
- Coverage Options (10%): We review the range of coverage options from each insurer, giving higher marks to companies that go beyond basic state requirements. This includes add-ons like accident forgiveness, gap insurance, rideshare coverage, and other optional protections.
For more details, see our ratings and methodology.
Sources
New name. Same roof. Costco American Family Insurance Agency. (2026).
https://costco.amfam.com/faqCar insurance discounts. Costco American Family Insurance Agency. (2026).
https://costco.amfam.com/insurance/car/discountsAM Best Affirms Credit Ratings for American Family Mutual Insurance Company, S.I., Core Affiliates and American Family Life Insurance Company. AM Best. (2025, Sept 24).
https://news.ambest.com/PR/PressContent.aspx?altsrc=2&refnum=36515Satisfaction with Auto Insurance Claims Strained by Higher Deductibles, More Total Losses, JD Power Finds. JD Power. (2025, Oct 28).
https://www.jdpower.com/business/press-releases/2025-us-auto-claims-satisfaction-studyDespite Slowing Rate of Increase in Auto Insurance Pricing, Most Customers Still Shopping, JD Power Finds. JD Power. (2025, Apr 29).
https://www.jdpower.com/business/press-releases/2025-us-insurance-shopping-studyResults by Complaint Index. National Association of Insurance Commissioners. (2025).
https://content.naic.org/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&COCODE=12504&:refreshTop Rated U.S. Car Insurance Companies for 2026. Crash Network. (2026).
https://www.crashnetwork.com/irc/




